Awesome is the new failure

Imagine creating a different connection with the ‘word’ failure?

Check this out from Horton…

“There’s nothing wrong with failing. In fact, failure needs a new name. “Failure” should be renamed “awesome.” Everyone loves awesome... Most folks think of failure as the opposite of success, but I beg to differ…“Success consists of going from failure to failure without loss of enthusiasm.” Failure and success are Siamese twins; they don’t exist without each other. There’s no way around it. The problem with the word “failure” is that it connotes that you’re a loser—and losers don’t succeed or win or …As a result, many people would rather play it safe, not take chances, not explore, and never, ever stick their neck out to actually try.

With ARETE,

Sean